Conceptos de negocios en marketing

B2A (Business-to-Administration).— Relaciones, normalmente de negocios, de las empresas con las Administraciones Públicas.

B2B (Business-to-Business) .— Se refiere a las transacciones económicas o las relaciones efectuadas entre empresas. Empresa a empresa.

B2C (Business-to-Consumer).— Comercio de las empresas con el cliente final, al consumidor. Se realiza en las tiendas on line que distribuyen al consumidor final.

B2E (Business-to-Employees).— Relaciones entre las empresas y sus emplea- dos. Comercio desde la empresa hacia los empleados. Se produce cuando hay una venta a través del website corporativo, o desde una Intranet de acceso restringido, a los empleados de una empresa.

B2N (Business-to-Nobody).— Negocios que no consiguen construir o llegar a ningún mercado; es decir, no llegan a nadie y, por tanto, no funcionan.


B2A (Business-to-Administration) .- Relations, usually business, of companies with Public Administrations.

B2B (Business-to-Business) .- Refers to economic transactions or relationships between companies. Company to company.

B2C (Business-to-Consumer) .- Trade companies with the final customer, the consumer. It is made in the online stores that distribute to the final consumer.

B2E (Business-to-Employees) – Relations between companies and their employees. Trade from the company to the employees. It occurs when there is a sale through the corporate website, or from a restricted access Intranet, to the employees of a company.

B2N (Business-to-Nobody) .- Businesses that can not build or reach any market; That is, they do not reach anyone and therefore do not work.

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